By Harvey Hoffman in Trenton
New Jersey has approved its first company to take bets on competitive video games, a fast-growing activity known as esports that is popular with young people around the world.
The New Jersey Division of Gaming Enforcement granted approval to Esports Entertainment Group to accept bets on esports games. It will be affiliated with Bally’s Atlantic City’s casino license but will only take bets on esports.
The company will launch its VIE.gg betting platform following a five-day “soft play” period which began Tuesday afternoon.
It is based in London and has offices in Hoboken, New Jersey, and in Malta.
“We couldn’t be more pleased to be the first esports-dedicated operator to be granted the right to commence business in New Jersey,” said Grant Johnson, the company’s CEO. “We are thrilled to be playing such an important role in this fast-growing market with the launch of our first esports wagering offering in the United States.”